YouTube Research Methods, Tools, and Analytics

I have recently published a chapter on YouTube research methods in The SAGE Handbook of Social Media Research Methods. Social media use has become an integral part of the lives of billions across the globe. As a modern media powerhouse, YouTube is the world’s most popular video-sharing site (Alexa, 2021). The largest market for YouTube… Continue reading YouTube Research Methods, Tools, and Analytics

Latest Research: Analyzing Conflicting attitudes towards COVID-19 passports

I am pleased to share our latest research published in the Technology in Society journal, analyzing attitudes towards COVID-19 vaccine passports. Due to the uncertainty created by the Covid-19 pandemic, numerous countries have attempted to put in place systems to shield their economies and citizens from the pandemic's worst effects. Agencies, governments, and schools are… Continue reading Latest Research: Analyzing Conflicting attitudes towards COVID-19 passports

Latest Research: Characterizing HIV discussions and engagement on Twitter

I am pleased to share my latest collaborative research with scholars from Finland and Italy. The research has been published in the Health and Technology journal and is titled, Characterizing HIV discussions and engagement on Twitter. The study examines social media data to understand HIV related discussions and engagements. The abstract of the study is… Continue reading Latest Research: Characterizing HIV discussions and engagement on Twitter

Latest Research: Public Health Agencies Outreach through Instagram during COVID-19 Pandemic: Crisis and Emergency Risk Communication Perspective

I am pleased to share that my collaborative research has been published in the International Journal of Disaster Risk Reduction. With my colleagues from Aalto University in Finland (Dr. Aqdas Malik, lead author) and Western University in Canada (Dr. Anabel Quan-Haase), we explored how public health agencies engaged with their audiences through Instagram especially during… Continue reading Latest Research: Public Health Agencies Outreach through Instagram during COVID-19 Pandemic: Crisis and Emergency Risk Communication Perspective

Latest Research: Public Engagement Model to Analyze Digital Diplomacy on Twitter

Our latest research, Public engagement model to analyze digital diplomacy on Twitter: A social media analytics framework has been published in the International Journal of Communication. Abstract: Social media’s pervasiveness has created new demands for openness, transparency, real-time communication, and public engagement in diplomacy. In this study, we analyze public engagement strategies for diplomacy on… Continue reading Latest Research: Public Engagement Model to Analyze Digital Diplomacy on Twitter

Research: YouTube as a tool for health communication

I am pleased to announce the publishing of our latest journal article titled, "The kiss of death – Unearthing conversations surrounding Chagas disease on YouTube". This study discussed the motivations that attract social media users to YouTube as well as their health belief towards Chagas disease, and how health communication experts can take advantage of… Continue reading Research: YouTube as a tool for health communication

Big Data and Entrepreneurship

I have recently published a book chapter titled, "Big Data and Entrepreneurship" in the Handbook of Media Management and Business. The chapter helps students, industry professionals, and researchers understand big data analytics and the role of data scientists in media management and entrepreneurship. It also brings to light the opportunities and challenges brought by data… Continue reading Big Data and Entrepreneurship

Research: Digital inequality in the Appalachian Ohio: Understanding how demographics, internet access, and skills can shape vital information use (VIU)

The Internet is one of the most revolutionizing technologies in the world, that brings with it a great deal of optimism for the betterment of humanity. In the information age, access to the Internet and the ability to use it effectively have become increasingly important for a person’s economic, political, and social wellbeing. Individuals use… Continue reading Research: Digital inequality in the Appalachian Ohio: Understanding how demographics, internet access, and skills can shape vital information use (VIU)

Network Visualization and Analysis with Gephi

Network analysis can simply be understood as the analysis of social networks. The analysis provides a visual representation of different members (or nodes) within a network, and how they connect to each other. I use Gephi to visualize networks based on data from Twitter and Facebook. I would highly recommend the following book: Analyzing the Social Web by Jennifer… Continue reading Network Visualization and Analysis with Gephi