Publications

Human-centric experience in phygital retail: A sentiment-based comparison of hybrid and traditional touchpoints

Lecointre, D., Khan, L. M., Agbokanzo, K., Mirna, B., Safaa, A., & Meatchi, S.
Journal of Services Marketing

Fostering audience engagement on social media: The impact of self-determined relatedness on Facebook brand pages

Khan, M. L., & Elhersh, G.
Oxford Intersections: Social Media in Society and Culture · doi.org/10.1093/9780198945253.003.0027

Credibility and influence in health messaging: Examining medical professionals’ role on X in promoting N95 respirators during COVID-19

Ahmed, W., Khan, M. L., Malik, A., Krishnan, S., Hardey, M., Katz, M. S., & Elareshi, M.
Information, Communication & Society, 1–21 · doi.org/10.1080/1369118X.2025.2504605

Factors influencing international students’ adoption of generative artificial intelligence: The mediating role of perceived values and attitudes

Ittefaq, M., Zain, A., Arif, R., Ahmad, T., Khan, M. L., & Seo, H.
Journal of International Students, 15(7), 127–154 · doi.org/10.32674/fnwdpn48

So much more than the ship of the deserts! How naming of camels preserves identity, cultural heritage, and well-being

AlWahibi, I., Khan, M. L., & Dauletova, V.
Social Identities, 1–18 · doi.org/10.1080/13504630.2024.2439793

AI in higher education: Unveiling academicians’ perspectives on teaching, research, and ethics in the age of ChatGPT

Malik, A., Khan, M. L., Hussain, K., Qadir, J., & Tarhini, A.
Interactive Learning Environments, 1–17 · doi.org/10.1080/10494820.2024.2409407

Instagram for audience engagement: An evaluation of the CERC framework in the GCC nations for digital public health during the COVID-19 pandemic

Elhersh, G. A., Khan, M. L., Malik, A., Al-Umairi, M., & Alqawasmeh, H. K.
BMC Public Health, 24(1), 1587 · doi.org/10.1186/s12889-024-18957-1

Exploring the Arabic animation film landscape: Filmmaker perspectives from seven nations

Elhersh, G. A., Khan, M. L., & Alqawasmeh, H. K.
Cogent Social Sciences, 10(1), 2321975 · doi.org/10.1080/23311886.2024.2321975

Exploring audience engagement with ChatGPT-related content on YouTube: Implications for content creators and AI tool developers

Hussain, K., Khan, M. L., & Malik, A.
Digital Business, 29(2) · doi.org/10.1016/j.digbus.2023.100071

Virality is not enough when the audience misses the point: A content analysis of YouTube comments on the environmental documentary “Sexy Killers”

Idris, I., Nuurrianti, J., Khan, M. L., & Sunaryo
Malaysian Journal of Communication, 39(2) · doi.org/10.17576/JKMJC-2023-3902-01

Conflicting attitudes: Analyzing social media data to understand early discourse on COVID-19 passports

Khan, M. L., Malik, A., Ruhi, U., & Al-Busaidi, A.
Technology in Society, 68, 101830 · doi.org/10.1016/j.techsoc.2021.101830

Characterizing HIV discussions and engagement on Twitter

Malik, A., Antonino, A., Khan, M. L., & Nieminen, M.
Health and Technology, 1–9 · doi.org/10.1007/s12553-021-00577-z

Public health agencies outreach through Instagram during the COVID-19 pandemic: Crisis and emergency risk communication perspective

Malik, A., Khan, M. L., & Quan-Haase, A.
International Journal of Disaster Risk Reduction, 61, 102346 · doi.org/10.1016/j.ijdrr.2021.102346

Public Engagement Model (PEM) to analyze digital diplomacy on Twitter: A social media analytics framework

Khan, M. L., Ittefaq, M., Martinez Pantoja, Y., Raziq, M., & Malik, A.
International Journal of Communication, 15, 1741–1769 · ijoc.org/index.php/ijoc/article/view/15698

The kiss of death: Unearthing conversations surrounding Chagas disease on YouTube

Otieno, A. W., Roark, J., Khan, M. L., Pant, S., Grijalva, M. J., & Titsworth, S.
Cogent Social Sciences, 7(1), 1858561 · doi.org/10.1080/23311886.2020.1858561

Structural empowerment, cultural diversity, and interpersonal conflict: Evidence from international NGOs in Pakistan

Yasmeen, A., Ahmad, M., Raziq, M. M., & Khan, M. L.
International Journal of Cross Cultural Management, 20(2), 125–139 · doi.org/10.1177/1470595820904391

Digital inequality in Appalachian Ohio: Understanding how demographics, internet access, and skills can shape vital information use (VIU)

Khan, M. L., Welser, H. T., Cisneros, C., Manatong, G., & Idris, I.
Telematics and Informatics, 50, 101380 · doi.org/10.1016/j.tele.2020.101380

Recognize misinformation and verify before sharing: A reasoned action and information literacy perspective

Khan, M. L., & Idris, I.
Behaviour & Information Technology, 1–19 · doi.org/10.1080/0144929X.2019.1578828

Digital remediation: Social support and online learning communities can help offset rural digital inequality

Welser, H. T., Khan, M. L., & Dickard, M.
Information, Communication & Society, 1–7 · doi.org/10.1080/1369118X.2019.1566485

Communicating on Twitter for charity: Understanding the Wall of Kindness initiative in Afghanistan, Iran, and Pakistan

Khan, M. L., Zaher, Z., & Gao, B.
International Journal of Communication, 12, 25 · ijoc.org/index.php/ijoc/article/view/7726

Social media engagement: What motivates user participation and consumption on YouTube?

Khan, M. L.
Computers in Human Behavior, 66, 236–247 · doi.org/10.1016/j.chb.2016.09.024

Ebook uses and class performance in a college course

Peng, W., Ratan, R., & Khan, M. L.
Hawaii International Conference on System Sciences (HICSS) · doi.org/10.1109/HICSS.2015.18

Actual friends matter: An internet skills perspective on teens’ informal academic collaboration on Facebook

Khan, M. L., Wohn, D. Y., & Ellison, N.
Computers & Education, 79, 138–147 · doi.org/10.1016/j.compedu.2014.08.001

The role of social media in shaping first-generation high school students’ college aspirations: A social capital lens

Wohn, D. Y., Ellison, N., Khan, M. L., Fewins-Bliss, R., & Gray, R.
Computers & Education, 63, 424–436 · doi.org/10.1016/j.compedu.2013.01.004

The use of public computing facilities by library patrons: Demography, motivations, and barriers

DeMaagd, K., Chew, H. E., Huang, G., Khan, M. L., Sreenivasan, A., & Larose, R.
Government Information Quarterly, 30(1), 110–118 · doi.org/10.1016/j.giq.2012.07.009

Comparing lexicon-based and generative AI approaches to sentiment analysis: A case study of SentiStrength and ChatGPT

Elhersh, G., Khan, L. M., Cho, J., Jun, H., & Alqawasmeh, H.
In Handbook on Social Media Research Methods

Digital Selves: Short-form video platforms and identity negotiation

Khan, L. M., & Thomas, K.
Brill Publishing

Social media content and engagement strategies during the COVID-19 pandemic

Otieno, A., Elhersh, G., & Khan, M. L.
In C. Kingori (Ed.), COVID-19 and Public Health. Ohio University Press

Researching YouTube: Methods, tools, and analytics

Khan, M. L., & Malik, A.
In A. Quan-Haase & L. Sloan (Eds.), The Sage Handbook of Social Media Research Methods (2nd ed.). Sage Publishing. ISBN 9781529720969

Big data and entrepreneurship

Khan, M. L.
In L. M. Mahoney & T. Tang (Eds.), Handbook of Media Management and Business (Vol. 2, pp. 391–406). Rowman & Littlefield. ISBN 978-1538115305

Reshaping access: An overview of research on access to higher education, social media, and social capital

Ellison, N. B., Wohn, D. Y., Khan, M. L., & Fewins-Bliss, R.
White paper for the Bill & Melinda Gates Foundation

Webcasting

Mishra, P., & Khan, M. L.
In Stride Handbook – E-Learning (pp. 84–87). New Delhi: IGNOU

Who gets to be American? Cultural citizenship, counterpublics, and audience responses to Bad Bunny’s 2026 Super Bowl halftime show

Kalbaev, C., Kazemimanesh, P., & Khan, L. M.
AEJMC Annual Conference · New Orleans, LA

Navigating epistemic precarity through collective sensemaking among Uber drivers on Reddit: Affordances, agency, and worker-built knowledge infrastructures

Kondam, N., & Khan, L. M.
IAMCR Annual Conference · Galway, Ireland

Comparing lexicon-based and generative AI approaches to sentiment analysis

Elhersh, G., Khan, L. M., Cho, J., Jun, H., & Alqawasmeh, H.
Southern States Communication Association, 96th Annual Convention · Birmingham, AL

Getting phygital: Exploring the perception of phygital shopping experiences in France through online reviews

Adil, S., Khan, M. L., Bassily, M. M. A., Agbokanzo, K., & Meatchi, S.
Marketing Management Association Spring Conference

An exploratory study of touchpoints shaping the phygital shopping experience in France: A thematic and sentiment analysis approach

Lecointre-Erickson, D., Khan, M. L., Safaa, A., Agbokanzo, K., Meatchi, S., & Bassily, M.
Congrès de l’Association Française du Marketing (AFM) · Lille, France

Consumer reactions to brand activism and woke-washing (discussant)

Khan, M. L.
AEJMC Annual Conference · Philadelphia, PA

Public health engagement via Instagram: A CERC framework analysis in the GCC during COVID-19

Khan, M. L., Elhersh, G., Malik, A., Al-Umairi, M., & Alqawasmeh, H.
AEJMC Annual Conference · Philadelphia, PA

Leveraging AI for enhanced data analysis and visualization (panelist)

Khan, M. L.
AEJMC Annual Conference, Visual Communication Division · Philadelphia, PA

News coverage of artificial intelligence in 12 countries (2013–2023)

Ittefaq, M., Zain, A., Khan, M. L., Ahmad, T., Iqbal, A., & Ala-Uddin, M.
IAMCR Annual Conference · Christchurch, New Zealand

Social media content and engagement strategies during the COVID-19 pandemic: A risk communication and community engagement campaign targeting U.S. university students

Otieno, A. W., Elhersh, G. A., & Khan, M. L.
NCA 109th Annual Convention · National Harbor, MD

Voices of the future: Insights from academics about ChatGPT’s impact on teaching, research, and assessment

Khan, M. L., Malik, A., & Hussain, K.
AEJMC Annual Conference · Washington, D.C.

RepubliCATion of online groups: Making communities online (moderator)

Khan, M. L.
ICA Annual Conference · Paris, France

Insta, vape, and class: How social media exposure contributes to vaping among cohorts of young adults

Bhuyan, M., Welser, H., Ven, T., & Khan, M. L.
Midwest Sociological Society Annual Meeting · Chicago, IL

Social media management: Teaching data analytics, social media marketing, and content strategy (panelist)

Khan, M. L.
AEJMC Annual Conference · Toronto, Canada

Navigating fake news: An assessment of students’ new media literacy skills

Grigoryan, N., Idris, I., Gao, B., King, R., Khan, M. L., & Titsworth, S.
BEA Annual Conference · Las Vegas, NV · 2nd Best Paper Award

Theoretical and ethical challenges and strategies of teaching digital analytics

Khan, M. L.
AEJMC Annual Conference · Washington, D.C.

Social media analytics at crossroads

Khan, M. L.
BEA Annual Conference · Las Vegas, NV

If you build it, they will post: The beneficial applications of higher education institutions creating and utilizing social analytics labs

Khan, M. L.
NCA Annual Conference · Dallas, TX

How social media defined the Rio Olympics: A text analytics approach to understanding the impact of Zika virus

Khan, M. L., Zaher, Z., & Newton, G.
ICA Annual Conference · San Diego, CA

Sharing online to caring offline: How social media helped build Walls of Kindness across three countries

Khan, M. L., & Zaher, Z.
ICA Annual Conference · San Diego, CA

It’s all about relatedness: Social media engagement, a self-determination framework

Khan, M. L.
AEJMC Annual Conference · San Francisco, CA

The dynamics of social media use in the UAE

Khan, M. L.
European Media Management Association (EMMA) · Hamburg, Germany

Out-of-school Pakistani children in the UAE

Russel, C., & Khan, M. L.
CIES Annual Conference · Washington, D.C.

Social media uses in environmental risks and crises: Reviewing the past and developing new theoretical considerations

Takahashi, B., Tandoc, E., Khan, M. L., Yuan, S., Oshita, T., & Duan, R.
NCA 100th Annual Conference · Chicago, IL

What motivates users to interact? Understanding social media engagement through likes, dislikes, comments, and shares

Khan, M. L.
ICA Annual Conference · Seattle, WA

Does being a jerk work? Testing the impact of aggressive communication in health and environmental risk contexts

Besley, J., Oh, H., Khan, M. L., & Chen, L.
ICA Annual Conference · Seattle, WA