Musings

Publication Alert: Exploring audience engagement with ChatGPT-content on YouTube

In the dynamic world of digital content, a new trend has emerged with significant implications: ChatGPT-related content on YouTube. Our latest journal article is a collaborative research effort between Professors Khalid Hussain, Laeeq Khan, and Aqdas Malik. The study delves into this evolving trend, offering valuable insights for content creators and AI tool developers. After… Continue reading Publication Alert: Exploring audience engagement with ChatGPT-content on YouTube

Advancing Research on Digital Misinformation: A Summer in Ottawa, Canada 🇨🇦

As a passionate advocate for interdisciplinary collaboration, I am thrilled to announce an exciting new venture that has come to fruition thanks to this belief. I am embarking on a summer research project in Ottawa, Canada, in partnership with Prof. Umar Ruhi, funded by the prestigious Telfer School of Management at the University of Ottawa.… Continue reading Advancing Research on Digital Misinformation: A Summer in Ottawa, Canada 🇨🇦

YouTube Research Methods, Tools, and Analytics

I have recently published a chapter on YouTube research methods in The SAGE Handbook of Social Media Research Methods. Social media use has become an integral part of the lives of billions across the globe. As a modern media powerhouse, YouTube is the world’s most popular video-sharing site (Alexa, 2021). The largest market for YouTube… Continue reading YouTube Research Methods, Tools, and Analytics

Latest Research: Analyzing Conflicting attitudes towards COVID-19 passports

I am pleased to share our latest research published in the Technology in Society journal, analyzing attitudes towards COVID-19 vaccine passports. Due to the uncertainty created by the Covid-19 pandemic, numerous countries have attempted to put in place systems to shield their economies and citizens from the pandemic's worst effects. Agencies, governments, and schools are… Continue reading Latest Research: Analyzing Conflicting attitudes towards COVID-19 passports

Latest Research: Characterizing HIV discussions and engagement on Twitter

I am pleased to share my latest collaborative research with scholars from Finland and Italy. The research has been published in the Health and Technology journal and is titled, Characterizing HIV discussions and engagement on Twitter. The study examines social media data to understand HIV related discussions and engagements. The abstract of the study is… Continue reading Latest Research: Characterizing HIV discussions and engagement on Twitter

Latest Research: Public Health Agencies Outreach through Instagram during COVID-19 Pandemic: Crisis and Emergency Risk Communication Perspective

I am pleased to share that my collaborative research has been published in the International Journal of Disaster Risk Reduction. With my colleagues from Aalto University in Finland (Dr. Aqdas Malik, lead author) and Western University in Canada (Dr. Anabel Quan-Haase), we explored how public health agencies engaged with their audiences through Instagram especially during… Continue reading Latest Research: Public Health Agencies Outreach through Instagram during COVID-19 Pandemic: Crisis and Emergency Risk Communication Perspective

Latest Research: Public Engagement Model to Analyze Digital Diplomacy on Twitter

Our latest research, Public engagement model to analyze digital diplomacy on Twitter: A social media analytics framework has been published in the International Journal of Communication. Abstract: Social media’s pervasiveness has created new demands for openness, transparency, real-time communication, and public engagement in diplomacy. In this study, we analyze public engagement strategies for diplomacy on… Continue reading Latest Research: Public Engagement Model to Analyze Digital Diplomacy on Twitter

Research: YouTube as a tool for health communication

I am pleased to announce the publishing of our latest journal article titled, "The kiss of death – Unearthing conversations surrounding Chagas disease on YouTube". This study discussed the motivations that attract social media users to YouTube as well as their health belief towards Chagas disease, and how health communication experts can take advantage of… Continue reading Research: YouTube as a tool for health communication

Big Data and Entrepreneurship

I have recently published a book chapter titled, "Big Data and Entrepreneurship" in the Handbook of Media Management and Business. The chapter helps students, industry professionals, and researchers understand big data analytics and the role of data scientists in media management and entrepreneurship. It also brings to light the opportunities and challenges brought by data… Continue reading Big Data and Entrepreneurship