Professor Laeeq Khan

Social Media Analytics, Digital Divide, Online Engagement

Teaching

Teaching has always been my passion. As evident from academic journey, I have been associated with the teaching role since 2005. Over these years, I have learnt and continually reinvented myself to become a better educator.

Dr. Khan the Teacher

I have a passionate personality and issues in the world deeply impact me. I have a deep conviction that teachers are the potential change makers in the world, one student at a time. Teaching thus became my way of having a positive influence in the world and impact the people I interact with in the classroom and beyond.

My teaching experiences have been diverse. I started my academic career in a business school. I then joined the Instructional Technology program at Michigan State in 2008. However, I moved to the Media and Information Studies program at MSU and attained my PhD with a dissertation that focused on branding on social media.

Dr. Khan’s Teaching Philosophy

My role as an educator derives its greatest strength from the realization that I can make a positive difference in the lives of others. I can contribute by helping create a nurturing environment for students, which leads to innovation and critical thinking. My approach to teaching reflects my experiences with my own teachers and mentors, as well as my belief that classrooms provide unique sites to explore emerging ideas. I know how much I have benefitted from excellent, dedicated teachers and my goal is to similarly contribute to my own students, whether online or face-to-face.

Learn

As an instructor, I have the responsibility to help my students understand the meaning of learning as a life changing experience.

Inspire

I strive to make learning enjoyable and inspire students to discover the merits of course contents.

Lead

I believe that every individual can be a leader in his/her own right. The objective of student learning is to build vital life skills and instill the leadership skills that take individuals forward.


Courses

MDIA 6130x – Research in Social Data Analytics (graduate analytics course)

This course highlights the interdisciplinary research in social data that arises from human interactions online. Based on lectures, readings, and hands-on tutorials, the course will focus on collection, analysis, and visualization of social media data. The course is reading intensive and conducted as a graduate-level seminar.

This course introduces various data analytics methods for extracting meaning from data. The aim of the course is to build data analytic skills for novice and intermediate researchers. The course comprises two primary parts: (1) Focus on theoretical principles, approaches, and challenges in social data (2) A course research project in which students apply the knowledge gained in the first half of the semester to produce research papers of publishable quality. 

MDIA 4130 –Social Media Analytics (undergraduate analytics course)

There is an increasing realization amongst social media managers that data generated via social media can enable informed and insightful decision-making. Individuals, organizations and businesses are employing social media analytics tools to better understand human behavior in online communities. This course introduces students to concepts, tools, and best practices in social media analytics. The course will also acquaint students with the use of various software tools and techniques for analyzing social media interactions. Emphasis is on providing a thorough understanding of social media, analytics, and measurement strategies for organizations and businesses. Based on readings, cases studies, tutorials, and analytics assignments, the course will also focus on collection, analysis, and visualization of social media data to build analytics reports as part of an overall social media plan for an organization/business.  

MDIA 4011 –Media and the Digital Divide (undergraduate course)

 The course steeps the student in some of the most current literature on the quicksilver proliferation of new technologies throughout the world, with emphasis on who has access, command, and knowledge about these technologies and who is lacking and why. Readings explore the contours of the Digital Divide as it shapes and is shaped by culture amid shifting cultural and geopolitical climates.

MDIA 6082 Introduction to Research in Communication & Development (Graduate course)

This course is one of the core courses required for students in the Communication and Development Studies graduate program. It introduces students to essential principles associated with conducting graduate level research. The course covers critical elements of scholarly research in both quantitative and qualitative realms and includes training students to find answers to questions through various established research techniques. Students are acquainted with the overall research projects through lectures, discussions, and scholarly readings. The course culminates with a research paper that is of publishable quality. Over the semester, students learn to implement a research idea, access scholarly research and write a literature review, be cognizant of ethical considerations in research, gather and analyze data and present their findings.


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