212 Scripps Hall, Ohio University
Athens, Ohio 45701

Analytics Research

The Social Media Analytics Research Team (SMART) has been established as an interdisciplinary laboratory to foster and promote cutting-edge research. The SMART Lab is based in the Scripps College of Communication at Ohio University. Founded in 2015, the aim of the SMART Lab is to further enhance our understanding of online user behavior in online communities, and predict future outcomes.

Without doubt, social media analytics is the next frontier of innovation, competition, and productivity. A thorough understanding of social media analytics is vital for individuals, organizations and businesses in a globally competitive world.


The aim of the SMART Lab is to provide innovative spaces for research collaborations across disciplines. Furthermore, the lab aims to to provide technology support necessary for students, faculty, and staff to conduct analytics research.


The mission of SMART Lab is to promote advance research and analyses on the emerging big data challenges, through academic collaboration, industry-academia linkages, and innovation.