BEA – Las Vegas 2018

The Broadcast Education Association (BEA) had its 63rd Annual Convention in Las Vegas, Nevada, from April 07 – 10, 2018. If you haven’t heard about BEA, here is a brief introduction from their website: “The Broadcast Education Association (BEA) is the premier international academic media organization, driving insights, excellence in media production, and career advancement… Continue reading BEA – Las Vegas 2018

New Research on Charity via Social Media

Widespread social media use is impacting just about every aspect of life. Users around the globe are employing social media to connect and engage. Businesses, organizations and state institutions have all found social media to be of immense benefit in reaching their audiences effectively. My team at the SMART Lab in Scripps College of Communication… Continue reading New Research on Charity via Social Media

Research Conferences in Communication

Following is a list of major conferences in Communication and related fields: ConferencePaper Submission DeadlineVenueICAInternational Communication Association (ICA)“ICA is an academic association for scholars interested in the study, teaching and application of all aspects of human and mediated communication.”Website: Nov 01 USA & International BEA Broadcast Education Association (BEA)“The Broadcast Education Association (BEA) is the premiere international academic media… Continue reading Research Conferences in Communication

Presenting at ICA 2017, San Diego, California

I am excited to have successfully led two research projects to completion and will be presenting our work at the International Communication Association (ICA) 2017 conference in San Diego, United States. Study 1 (Sports Communication Division): How social media defined Rio Olympics: A text analytics approach towards understanding the impact of Zika Virus, [M. Laeeq Khan; Zulfia… Continue reading Presenting at ICA 2017, San Diego, California

Social Media Engagement on YouTube

Research: Social media engagement: What motivates user participation and consumption on YouTube? Abstract This study unearths the motives for YouTube user engagement that has been conceptualized as active participation and passive content consumption. In light of the Uses and Gratifications framework, a sample of 1143 registered YouTube users completed online surveys that helped gauge user… Continue reading Social Media Engagement on YouTube

Snapchat, Facebook, or Instagram, it’s all about effective storytelling

You might have heard that content is king. Indeed it is, but what does that really mean? Is it about using good filters on Instagram or Snapchat? Or is it about making sure you chose the best pictures and scenes? These are all important considerations, but it all boils down to telling a compelling story… Continue reading Snapchat, Facebook, or Instagram, it’s all about effective storytelling