Peer Reviewed Journal Articles | |
| ⟡ | Credibility and influence in health messaging: examining medical professionals’ role on X in promoting N95 respirators during COVID-19 Ahmed, W., Khan, M. L., Malik, A., Krishnan, S., Hardey, M., Katz, M. S., & Elareshi, M. (2025). Credibility and influence in health messaging: examining medical professionals’ role on X in promoting N95 respirators during COVID-19. Information, Communication & Society, 1–21. https://doi.org/10.1080/1369118X.2025.2504605 |
| ⟡ | Fostering Audience Engagement on Social Media: The Impact of Self-Determined Relatedness on Facebook Brand Pages Khan, L. M., Elhersh, G., (2025). Fostering Audience Engagement on Social Media: The Impact of Self-Determined Relatedness on Facebook Brand Pages, Oxford Intersections: Social Media in Society and Culture https://doi.org/10.1093/9780198945253.003.0027 |
| ⟡ | Factors influencing international students’ adoption of generative artificial intelligence: The mediating role of perceived values and attitudes. Ittefaq, M., Zain, A., Arif, R., Ahmad, T., Khan, L., & Seo, H. (2025). Factors influencing international students’ adoption of generative artificial intelligence: The mediating role of perceived values and attitudes. Journal of International Students, 15(7), 127-154. https://doi.org/10.32674/fnwdpn48 |
| ⟡ | So much more than the ship of the deserts! How naming of camels preserves identity, cultural heritage, and well-being. AlWahibi, I., Khan, L. M., & Dauletova, V. (2024). So much more than the ship of the deserts! How naming of camels preserves identity, cultural heritage, and well-being. Social Identities, 1-18. https://doi.org/10.1080/13504630.2024.2439793 |
| ⟡ | AI in higher education: unveiling academicians’ perspectives on teaching, research, and ethics in the age of ChatGPT. Malik, A., Khan, M. L., Hussain, K., Qadir, J., & Tarhini, A. (2024). AI in higher education: unveiling academicians’ perspectives on teaching, research, and ethics in the age of ChatGPT. Interactive Learning Environments, 1-17. https://doi.org/10.1080/10494820.2024.2409407 |
| ⟡ | Instagram for audience engagement: an evaluation of CERC framework in the GCC nations for digital public health during the Covid-19 pandemic. Elhersh, G. A., Khan, M. L., Malik, A., Al-Umairi, M., & Alqawasmeh, H. K. (2024). Instagram for audience engagement: an evaluation of CERC framework in the GCC nations for digital public health during the Covid-19 pandemic. BMC Public Health, 24(1), 1587. https://doi.org/10.1186/s12889-024-18957-1 |
| ⟡ | Exploring the Arabic animation film landscape: filmmaker perspectives from seven nations. Elhersh, G. A., Khan, M. L., & Alqawasmeh, H. K. (2024). Exploring the Arabic animation film landscape: filmmaker perspectives from seven nations. Cogent Social Sciences, 10(1), 2321975. https://doi.org/10.1080/23311886.2024.2321975 |
| ⟡ | Exploring audience engagement with ChatGPT-related content on YouTube: Implications for content creators and AI tool developers. Hussain, K., Khan, M. L., & Malik, A (2024). Exploring audience engagement with ChatGPT-related content on YouTube: Implications for content creators and AI tool developers. Digital Business, 29(2). https://doi.org/10.1016/j.digbus.2023.100071 |
| ⟡ | Virality is not enough when the audience misses the point: A Content Analysis of YouTube Comments on Environmental Documentary “Sexy Killers. Idris, I., Nuurrianti, J, Khan, M. L., & Sunaryo (2023). Virality is not enough when the audience misses the point: A Content Analysis of YouTube Comments on Environmental Documentary “Sexy Killers. Malaysian Journal of Communication, 29(2). https://doi.org/10.17576/JKMJC-2023-3902-01 |
| ⟡ | Conflicting attitudes: Analyzing social media data to understand early discourse on COVID-19 passports Khan, M. L., Malik, A., Ruhi, U., Al-Busaidi, A., (2022). Conflicting attitudes: Analyzing social media data to understand early discourse on COVID-19 passports, Technology in Society, 68, 101830, https://doi.org/10.1016/j.techsoc.2021.101830 |
| ⟡ | Characterizing HIV discussions and engagement on Twitter. Health and Technology Malik, A., Antonino, A., Khan, M. L., & Nieminen, M. (2021). Characterizing HIV discussions and engagement on Twitter. Health and Technology, 1-9. https://doi.org/10.1007/s12553-021-00577-z |
| ⟡ | Public Health Agencies Outreach through Instagram during COVID-19 Pandemic: Crisis and Emergency Risk Communication Perspective Malik, A., Khan, M. L., & Quan-Haase A., (2021). Public Health Agencies Outreach through Instagram during COVID-19 Pandemic: Crisis and Emergency Risk Communication Perspective, International Journal of Disaster Risk Reduction, 61, 102346, https://doi.org/10.1016/j.ijdrr.2021.102346 |
| ⟡ | Public Engagement Model (PEM) to Analyze Digital Diplomacy on Twitter: A Social Media Analytics Framework Khan, M. L., Ittefaq, M., Martinez Pantoja, Y., Raziq, M., Malik, A. (2021). Public Engagement Model (PEM) to Analyze Digital Diplomacy on Twitter: A Social Media Analytics Framework, International Journal of Communication, 15, 1741-1769, https://ijoc.org/index.php/ijoc/article/view/15698 |
| ⟡ | The kiss of death – Unearthing conversations surrounding Chagas disease on YouTube Otieno, A. W., Roark, J., Khan, M. L., Pant, S., Grijalva, M. J., & Titsworth, S., (2021). The kiss of death – Unearthing conversations surrounding Chagas disease on YouTube, Cogent Social Sciences, 7:1, 1858561, https://doi.org/10.1080/23311886.2020.1858561 |
| ⟡ | Structural empowerment, cultural diversity, and interpersonal conflict: Evidence from international NGOs in Pakistan Yasmeen, A., Ahmad, M., Raziq, M. M., & Khan, M. L. (2020). Structural empowerment, cultural diversity, and interpersonal conflict: Evidence from international NGOs in Pakistan. International Journal of Cross Cultural Management, 20(2), 125-139. https://doi.org/10.1177/1470595820904391 |
| ⟡ | Digital Inequality in the Appalachian Ohio: Understanding how Demographics, Internet Access, and Skills can shape Vital Information Use (VIU) Khan, M. L., Welser, H.T., Cisneros, C., Manatong, G., Idris, I., (2020). Digital Inequality in the Appalachian Ohio: Understanding how Demographics, Internet Access, and Skills can shape Vital Information Use (VIU), Telematics and Informatics, 50, 101380, https://doi.org/10.1016/j.tele.2020.101380 |
| ⟡ | Recognize Misinformation and Verify Before Sharing: A Reasoned Action and Information Literacy Perspective Khan, M. L., Idris, I. (2019). Recognize Misinformation and Verify Before Sharing: A Reasoned Action and Information Literacy Perspective, Behavior & Information Technology, 1- 19. https://doi.org/10.1080/0144929X.2019.1578828 |
| ⟡ | Digital remediation: social support and online learning communities can help offset rural digital inequality Welser, T., Khan, M. L., & Dickard, M., (2019). Digital remediation: social support and online learning communities can help offset rural digital inequality, Information, Communication & Society, 1-7. https://doi.org/10.1080/1369118X.2019.1566485 |
| ⟡ | Communicating on Twitter for Charity: Understanding the Wall of Kindness Initiative in Afghanistan, Iran, and Pakistan Khan, M. L., Zaher, Z., & Gao, B. (2018). Communicating on Twitter for Charity: Understanding the Wall of Kindness Initiative in Afghanistan, Iran, and Pakistan. International Journal of Communication, 12, 25. https://ijoc.org/index.php/ijoc/article/view/7726 |
| ⟡ | What Motivates User Participation and Consumption on YouTube? Khan, M. L. (2017). Social Media Engagement: What Motivates User Participation and Consumption on YouTube? Computers in Human Behavior, 66, 236-247. https://doi.org/10.1016/j.chb.2016.09.024 |
| ⟡ | Ebook Uses and Class Performance in A College Course Peng, W., Ratan, R., & Khan, M. L., (2015). Ebook Uses and Class Performance in A College Course. Hawaii International Conference on System Sciences (HICSS), Jan 05-08, 2015, Hawaii. http://doi.org/10.1109/HICSS.2015.18. |
| ⟡ | Actual Friends Matter: An Internet skills perspective on teens’ informal academic collaboration on Facebook Khan, M. L., Wohn, D. Y., & Ellison, N., (2014). Actual Friends Matter: An Internet skills perspective on teens’ informal academic collaboration on Facebook. Computers and Education, 79, 138-147. http://10.1016/j.compedu.2014.08.001. |
| ⟡ | The Role of Social Media in Shaping First-Generation High School Students’ College Aspirations: A Social Capital Lens Wohn, D. Y., Ellison, N., Khan, M. L., Fewins-Bliss, R., & Gray, R. (2013). The Role of Social Media in Shaping First-Generation High School Students’ College Aspirations: A Social Capital Lens. Computers and Education, 63, 424-436. https://doi.org/10.1016/j.compedu.2013.01.004. |
| ⟡ | The use of public computing facilities by library patrons: Demography, motivations, and barriers DeMaagd, K., Chew, H. E., Huang, G., Khan, M. L., Sreenivasan, A., & Larose, R. (2013). The use of public computing facilities by library patrons: Demography, motivations, and barriers. Government Information Quarterly, 30(1), 110-118, http://dx.doi.org/10.1016/j.giq.2012.07.009. |
The Data Analytics Advantage
By Laeeq Khan
Strategies and Insights to Understand Social Media Content and Audiences
The Data Analytics Advantage offers a powerful, practical roadmap for understanding how data analytics can unlock deeper audience insights, enhance content strategy, and drive smarter decisions in the digital age.
Written for communication professionals, marketers, analysts, and researchers, this book bridges the gap between theory and practice. Through real-world examples, emerging tools, and actionable strategies, it demystifies social media analytics and empowers readers to harness data for impact.
Elhersh, G. & Khan, L. M. (2024). Decoding Disney’s Arab and Muslim Narratives: A Dual Lens on Film Frames, Rowman & Littlefield Publishing. ISBN: 978-1-66696-467-7
Book Chapters
Khan, L. M., & Thomas, K. (forthcoming). Digital Youth and the Power of Short-Form Videos: Creativity, Connection, and Consequences Applying Media and Social Theories to Adolescent Engagement, Youth in A Globalizing World, Brill Publishing.
Otieno, A., Elhersh, G., & Khan, M. L. (2024). Social Media Content and Engagement Strategies during the COVID-19 Pandemic: A Risk Communication and Community Engagement Campaign Targeting University Students in the United States. In C. Kingori (Ed.), COVID-19 and Public Health. Ohio University Press.
Khan, M. Laeeq & Malik, A. (2022). Researching YouTube: Methods, Tools, and Analytics. In A. Quan-Haase & L. Sloan (Eds.), The Sage Handbook of Social Media Research Methods, (2nd Edition). Sage Publishing: Thousand Oaks, CA. ISBN: 9781529720969
Khan, M. Laeeq (2020). Big Data and Entrepreneurship. In L. M. Mahoney & T. Tang (Eds.), Handbook of Media Management and Business (Volume 2, pp. 391-406). Rowman & Littlefield. ISBN-13 : 978-1538115305
Ellison, N. B., Wohn, D.Y., Khan, M. L., & Fewins-Bliss, R. (2012). Reshaping access: An overview of research on access to higher education, social media and social capital, White paper for Bill & Melinda Gates Foundation.
Mishra P. & Khan, M. L. (2009). Webcasting. In Stride Handbook – E-Learning (p. 84-87). New Delhi: IGNOU.
Conference Presentations & Panels
| Year | Citation / Details | Conference | Location |
|---|---|---|---|
| 2025 | Lecointre-Erickson, D., Khan, L. M., Safaa, A., Agbokanzo, K., Meatchi, S., & Bassily, M. (2025). An exploratory study of touchpoints shaping the phygital shopping experience in France: A thematic and sentiment analysis approach. | AFM 2025, Congrès de l’Association Française du Marketing | Lille, France |
| 2024 | Khan, L. M. (Discussant). Consumer Reactions to Brand Activism and Woke-Washing. | AEJMC Annual Conference, Aug 7–11, 2024 | San Francisco, CA |
| 2024 | Khan, M. L., Elhersh, G., Malik, A., Al-Umairi, M., & Alqawasmeh, H. (2024). Public Health Engagement via Instagram: A CERC Framework Analysis in the GCC during COVID-19. | AEJMC Annual Conference, Aug 7–11, 2024 | Philadelphia, PA |
| 2024 | Khan, M. L. (Panelist). Leveraging AI for Enhanced Data Analysis and Visualization. Sponsored by the Visual Communication Division. | AEJMC Annual Conference, Aug 7–11, 2024 | Philadelphia, PA |
| 2024 | Ittefaq, M., Zain, A., Khan, M. L., Ahmad, T., Iqbal, A., & Ala-Uddin, M. (2024). News Coverage of Artificial Intelligence in 12 Countries (2013–2023). | IAMCR Annual Conference, Jun 20–Jul 4, 2024 | Christchurch, New Zealand |
| 2023 | Otieno, A. W., Elhersh, G. A., & Khan, M. L. (2023). Social Media Content and Engagement Strategies During the COVID-19 Pandemic: A Risk Communication and Community Engagement Campaign Targeting U.S. University Students. | NCA 109th Annual Convention, Nov 16–19, 2023 | National Harbor, MD |
| 2023 | Khan, M. L., Malik, A., & Hussain, K. (2023). Voices of the Future: Insights from Academics about ChatGPT’s Impact on Teaching, Research, and Assessment. | AEJMC Annual Conference, Aug 2023 | Washington, D.C. |
| 2022 | Khan, M. L. (Moderator). RepubliCATion of Online Groups: Making Communities Online. | ICA Annual Conference, May 23–30, 2022 | Paris, France |
| 2022 | Bhuyan, M., Welser, H., Ven, T., & Khan, M. L. (2022). Insta, Vape, and Class: How Social Media Exposure Contributes to Vaping among Cohorts of Young Adults. | MSS Annual Meeting, Apr 13–16, 2022 | Chicago, IL |
| 2019 | Khan, M. L. (Panelist). Social Media Management: Teaching Data Analytics, Social Media Marketing, and Content Strategy. Sponsored by MME & Communication Technology Divisions. | AEJMC Annual Conference, Aug 2019 | Toronto, Canada |
| 2019 | Grigoryan, N., Idris, I., Gao, B., King, R., Khan, M. L., & Titsworth, S. (2019). Navigating Fake News: An Assessment of Students’ New Media Literacy Skills. | BEA Annual Conference, Aug 2019 | Las Vegas, NV (2nd Best Paper Award) |
| 2018 | Khan, M. L. (2018). Theoretical and Ethical Challenges and Strategies of Teaching Digital Analytics. | AEJMC Annual Conference, Aug 9, 2018 | Washington, D.C. |
| 2018 | Khan, M. L. (2018). Social Media Analytics at Crossroads. Panel: Something Old, Something New, and Something Borrowed. | BEA Annual Conference, Apr 7–10, 2018 | Las Vegas, NV |
| 2017 | Khan, M. L. (2017). If You Build It, They Will Post: The Beneficial Applications of Higher Education Institutions Creating and Utilizing Social Analytics Labs. | NCA Annual Conference, Nov 16–19, 2017 | Dallas, TX |
| 2017 | Sweitzer, B., & Khan, M. L. (2017). Dialogic Orientation of U.S. Universities on Twitter: A Social Media Analytics Approach. | BEA Annual Conference, Apr 22–25, 2017 | Las Vegas, NV |
| 2017 | Khan, M. L., Zaher, Z., & Newton, G. (2017). How Social Media Defined the Rio Olympics: A Text Analytics Approach to Understanding the Impact of Zika Virus. | ICA Annual Conference, May 25–30, 2017 | San Diego, CA |
| 2017 | Khan, M. L., & Zaher, Z. (2017). Sharing Online to Caring Offline: How Social Media Helped Build Walls of Kindness Across Three Countries. | ICA Annual Conference, May 25–30, 2017 | San Diego, CA |
| 2015 | Khan, M. L. (2015). It’s All About Relatedness: Social Media Engagement—A Self-Determination Framework. | AEJMC Annual Conference, Aug 6–9, 2015 | San Francisco, CA |
| 2015 | Khan, M. L. (2015). The Dynamics of Social Media Use in the UAE. | EMMA Annual Conference, May 28–29, 2015 | Hamburg, Germany |
| 2015 | Russel, C., & Khan, M. L. (2015). Out-of-School Pakistani Children in the UAE. | CIES Annual Conference, Mar 8–13, 2015 | Washington, D.C. |
| 2014 | Takahashi, B., Tandoc, E., Khan, M. L., Yuan, S., Oshita, T., & Duan, R. (2014). Social Media Uses in Environmental Risks and Crises: Reviewing the Past and Developing New Theoretical Considerations. | NCA 100th Annual Conference, Nov 20–23, 2014 | Chicago, IL |
| 2014 | Khan, M. L. (2014). What Motivates Users to Interact? Understanding Social Media Engagement through Likes/Dislikes, Comments, and Shares. | ICA Annual Conference, May 22–26, 2014 | Seattle, WA |
| 2014 | Besley, J., Oh, H., Khan, M. L., & Chen, L. (2014). Does Being a Jerk Work? Testing the Impact of Aggressive Communication in Health and Environmental Risk Contexts. | ICA Annual Conference, May 22–26, 2014 | Seattle, WA |
| 2013 & earlier | Multiple presentations on social media engagement, YouTube discourse, educational uses of digital media, and cross-cultural communication. Highlights include: Small Business Use of Facebook for Marketing (ABC 2013, New Orleans); Flaming, Criticism, and Appreciation on Social Media (NCA 2013, Washington, D.C.); Do You Read Comments? (Beyond Convergence, 2013, Las Vegas); Hanging Out at Facebook (LSE 2008, London); Industry-Academia Linkages (PIQC 2007, Lahore). | AEJMC, ICA, BEA, NCA, ABC, LSE, PIQC | Global (U.S., U.K., Pakistan) |
Laeeq Khan, Ph.D. 