Professor Laeeq Khan

Social Media Analytics, Digital Divide, Online Engagement


Dr. Laeeq Khan

Khan’s qualifications include a master’s degree in Telecommunications Systems Management (2003), and a master in Business Administration (2004). Khan earned his doctoral degree in Media and Information from Michigan State University (2014). During his PhD, Khan worked on various research projects funded by USAID, National Science Foundation, and Bill & Melinda Gates Foundation. In 2012, he was conferred with an award of teaching excellence–AT&T Faculty and Staff Instructional Technology Award. In 2014, Khan was awarded the prestigious Kappa Tau Alpha Medal in recognition for his excellence in scholarship in journalism and mass communication.

Khan has worked on managerial and consulting positions in hospitality, health, and media organizations. During his role as a Social Media Strategist for a company in Washington D.C., Khan has successfully managed a number of creative projects that included web, social, and video messaging from their design and implementation to their evaluation and analytics.

Khan’s research methodologies include both quantitative, qualitative, as well as latest analytics techniques in areas as diverse as health, business, sports, media literacies and digital inequalities. In addition to traditional research methods, such projects have also included linguistic text analyses, network analyses, data and visual storytelling.

Khan also has published scholarship in major refereed journals of international repute, such as Computers in Human Behavior, Computers in Education, International Journal of Communication, Information Communication and Society, and Government Information Quarterly. He has also authored book chapters, and presented at prominent conferences in the field of media, communication and information systems, including the Association for Education in Journalism and Mass Communication, International Communication Association, National Communication Association, Hawaii International Conference on System Sciences, Association for Business Communication, etc.

Khan’s administrative and research experience is global. Previously, Dr. Khan served as an Assistant Professor at the American University in the UAE, where he helped establish a communication program and led efforts in creating a media lab. Currently he is serving as the founding Director of the Social Media Analytics Research Team (SMART) Lab in the Scripps College of Communication at Ohio University, leading various research clusters, organizing seminars, and brown bag sessions to promote interdisciplinary research and student learning.

School of Media Arts & Studies
Scripps College of Communication
Ohio University
307, Schoonover Center
1 Ohio University, Athens, Ohio 45701, United States

Director, SMART Lab Social Media Analytics Research Team (SMART) Lab, Scripps College of Communication, Ohio University (

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