Following is a list of my most recent publications.

[Please contact me if you need help tracking down the full text of a particular paper. I’m happy to oblige.]


Refereed Journal Articles, Proceedings & Book Chapters





Khan, M. L. (2017). Social media engagement: What motivates user participation and consumption on YouTube?. Computers in Human Behavior66, 236-247.

Abstract: This study unearths the motives for YouTube user engagement that has been conceptualized as active participation and passive content consumption. In light of the Uses and Gratifications framework, a sample of 1143 registered YouTube users completed online surveys that helped gauge user behavior. Results showed that for participation on YouTube, the strongest predictor for liking and disliking videos was the relaxing entertainment motive; commenting and uploading being strongly predicted by social interaction motive; sharing being strongly predicted by information giving motive. Passive content consumption in the form of video viewing was most strongly predicted by relaxing entertainment motive, and reading comments predicted by information seeking motive. Greater YouTube experience negatively predicted liking, and anonymity played a role in sharing




Peng, W., Ratan, R., & Khan, M. L., (2015). Ebook Uses and Class Performance in a college course. Hawaii International Conference on System Sciences (HICSS), Jan 05-08, 2015, Hawaii.

Abstract: This research explores ebook use among undergraduate students, drawing from the technology acceptance model (TAM) to examine ebook usage and adoption. Undergraduates enrolled in a large course at a mid-western university in the United States completed surveys at the beginning and the end of the semester. A great amount of variance was found in ebook use. A small number of students made a large number of highlights, while the majority of students only made a small number of highlights. A majority of students did not utilize the note and bookmark features. Additionally, we found that perceived usefulness of ebooks positively predicted ebook views and perceived ease of use positively predicted ebook highlights. eBook views were also found to positively predict academic performance. Implications of the findings are discussed.




Khan, M. L., Wohn, D. Y., & Ellison, N., (2014). Actual Friends Matter: An Internet skills perspective on teens’ informal academic collaboration on Facebook. Computers and Education, 79, 138-147. http://10.1016/j.compedu.2014.08.001

Abstract: Social media platforms such as Facebook enable adolescents to collaborate on academic activities, but this kind of participation may require a set of higher-order Internet skills. This study explores the factors that predict informal academic collaboration on Facebook, such as seeking help, discussing schoolwork, and finding class-related resources. Based on survey data collected from high school students (N ¼ 690), we found that academic performance, perceived support from ‘actual’ Facebook friends, higher order Internet skills (especially information seeking skills), and instrumental support from Facebook friends predicted academic collaboration on Facebook. In light of these findings, theoretical and practical implications are discussed.




Wohn, D. Y., Ellison, N., Khan, M. L., Fewins-Bliss, R., & Gray, R. (2013). The Role of Social Media in Shaping First-Generation High School Students’ College Aspirations: A Social Capital Lens. Computers and Education, 63, 424-436.

Abstract: Using survey data collected from a sample of high school students in the United States (N ¼ 504), this study examined how different types of social capital associated with parents, close friends, and Facebook Friends were related to students’ confidence about their knowledge of the college application process and their expectations about succeeding in college. We found that social media use plays a significant role only for first-generation students – students whose parents did not graduate from college. For first generation students, finding information about college through social media was associated with higher levels of efficacy about college application procedures. Having access via social media to a broader network of people who could actively answer questions and provide informational support was positively related with first-generation students’ expectations about their ability to be successful in college, but was not the case for non first-generations.




Khan, M. L., & Boehmer, J. (2013). Small Business use of Facebook for Marketing: The Case of a Family-Owned Mediterranean Restaurant. Proceedings of the 78th Annual Association for Business Communication International Conference, October 23-26, 2013, New Orleans, LA.

Abstract: Facebook pages are transforming how organizations and business market themselves and communicate with their audiences. Especially, small businesses are increasingly trying to adopt social media tools to market themselves and gain competitive advantage. The present case study introduces a social capital perspective on social media use for small businesses’ in reaching out to their customers. A social media platform such as Facebook can be a vital element of the overall marketing strategy and be especially valuable for building customer relationships. Potential avenues to build social capital in a small business setting are illustrated, using the case of a family-owned Mediterranean restaurant. Implications for small businesses and future research on this topic are discussed.




DeMaagd, K., Chew, H. E., Huang, G., Khan, M. L., Sreenivasan, A., & Larose, R. (2013). The use of public computing facilities by library patrons: Demography, motivations, and barriers. Government Information Quarterly, 30(1), 110-118. doi:

Abstract: Public libraries play an important part in the development of a community. Today, they are seen as more than store houses of books; they are also responsible for the dissemination of online, and offline information. Public access computers are becoming increasingly popular as more and more people understand the need for internet access. Using a series of surveys conducted in 12 libraries across the state of Michigan, the current study is a step towards understanding why the computing facilities are widely used, and what are the motivations behind their use. In addition, barriers and other factors that hinder usage are also discussed. The findings from this study will help policy makers and library administrators evaluate the current allocation of scarce resources, help them promote greater use of the library’s resources, and guide their future course of action. The study is conducted as part of a federally funded public computing center grant.




Ellison, N. B., Wohn, D.Y., Khan, M. L., & Fewins-Bliss, R. (2012). Reshaping access: An overview of research on access to higher education, social media and social capital, White paper for Bill & Melinda Gates Foundation.

Our review of the extant literature suggests that there is potential for social media to be leveraged in ways that potential reshape networks and information flows. The literature on college access and post-secondary success points to multiple factors that influence why, when and whether young people pursue higher education. Some of these factors, such as the importance of peer feedback, may be especially well-suited for social media interventions. Although no technological tool is a panacea, social media possess social and technical affordances that might ameliorate college access patterns. We have outlined some of the challenges and opportunities in this space in order to explicate some of these possibilities.




Khan, M. L. (2011). Developing a More Robust Approach to Global Supply Chain Information Systems in a Turbulent World. Proceedings of the 9th Annual Conference on Telecommunications & Information Technology (ITERA), April 8-10, 2011, Indianapolis, Indiana, USA.

Abstract: A global supply chain comprises producers, consumers, distributors, and retailers who may span trans-national boundaries. This paper reviews literature on global supply chains and offers recommendations about the key characteristics of a robust global supply chain information system. Issues related to standards diffusion at an international level are also discussed in light of the network effect theory. A review of an automotive supply chain case study (MOSS) has been presented to highlight the new approach to the effective use of inter-organizational information systems (IOS). Emphasis is laid on an industry standards approach that is non-proprietary and increasingly web-based.




Mishra P. & Khan, M. L. (2009). Webcasting. In Stride Handbook – E-Learning (pp. 84-87). IGNOU.

The transformation of the Internet towards the Web 2.0 and its proliferation has opened new avenues for its use in the education sector. Expansion and development of the broadband services coupled with better and improved infra-structure besides ever increasing content development, have created a nexus in which the benefits of streaming audio and video are increasingly being realised. The tide may be turning in favour of developing countries, where an increasing amount of content is being produced and consumed that is different from the traditional media. As with other Internet technologies that transcend national boundaries, webcasting provides opportunities to receive content ranging from sports to entertainment and education, at the click of a button. Internet users are also offered greater choice in what they view and listen. An Internet user in the United States may view or listen to streaming content produced in another part of the world. Similarly, students in a school in Kenya with access to the Internet may listen to video lectures produced in the United Kingdom. Scientific conferences today are increasingly being webcast to allow those without the means and the ability to physically attend, benefit from experiencing the event. Webcasting offers great potential in the field of distance learning. It serves as a costeffective and efficient mechanism to deliver lectures on a global scale. It also allows for harnessing multiple intelligences for the benefit of a wider audience.

Peer-Reviewed Conference Presentations

Sweitzer, B; Khan, M. L,  (2017). Dialogic Orientation of U.S. Universities on Twitter: A Social Media Analytics Approach, Panel: Studying Audience Behavior in a Convergent Environment: Locating Synthesis and Integration in Audience Research and Analytics, Broadcast Education Association (BEA), April 22-25, 2017, Las Vegas, NV, United States.
Khan, M. L., Zaher, Z. (2017). Sharing online to caring offline: How social media helped build Walls of Kindness across three countries, International Communication Association (ICA) Conference, May 25-30, 2017, San Diego, CA, United States.
Khan, M. L., Zaher, Z., Newton, G., (2017). How social media defined Rio Olympics: A text analytics approach towards understanding the impact of Zika Virus, International Communication Association (ICA) Conference, May 25-30, 2017, San Diego, CA, United States.
Khan, M. L. (2015). It’s all about Relatedness: Social Media Engagement— A Self Determination Framework, Association for Education in Journalism and Mass Communication (AEJMC), August 08-11, 2015, Washington, D.C., United States.
Russel, C., & Khan, M. L. (2015). Out-of-School Pakistani Children in the United Arab Emirates, The 59th Annual Conference of the Comparative and International Education Society (CIES 2015), March 8 – 13, Washington D.C.
Khan, M. L., (2015). The Dynamics of Social Media Use in the UAE. European Media Management Association (EMMA) Annual Conference, 28-29 May 2015, Hamburg, Germany.
Takahashi, B., Tandoc, E., Khan, M. L., Yuan, S., Oshita, T., & Duan, R. (2014). Social media uses in environmental risks and crises: Reviewing the past and developing new theoretical considerations. National Communication Association (NCA) 100th Annual Conference, Nov 20-23, 2014, Chicago, IL.
Khan, M. L., (2014). What motivates users to interact? Understanding Social Media Engagement through Likes/Dislikes, Comments, and Shares. International Communication Association (ICA) 64th Annual Conference, May 22-26, 2014, Seattle, WA.
Besley, J., Oh, H., Khan, M. L., Chen, L. (2014). Does Being a Jerk Work: Testing the Impact  of Aggressive Communication in the Context of Health and Environmental Risk. International Communication Association (ICA) 64th Annual Conference, May 22-26, 2014, Seattle, WA.
Khan, M. L., (2013). Do you read comments? The appeal of user generated comments on a video-sharing site. Beyond Convergence: Mobile, Social, and Virtual Media Conference, October 24-26, 2013, University of Nevada, Las Vegas, NV.
Khan, M. L., Solomon, J. (2013). Flaming, Criticism and Appreciation on Social Media – An Analysis of Discourse on YouTube Videos. National Communication Association (NCA), November 21 – 24, 2013, Washington, D.C.
Khan, M. L., Solomon, J. (2013). Advocacy, Entertainment and News—An Analysis of User Participation on YouTube. Association for Education in Journalism and Mass Communication (AEJMC), August 08-11, 2013, Washington, D.C., United States.
Wohn, D. Y ., Ellison, N. B., Khan, M. L., Fewins-Bliss, R., & Gray, R. (2013) Social media and first – generation high school students’ college aspirations, International Communication Association (ICA) Conference.  June 17-21, 2013, London, UK.
Khan, M. L., (2012). Comments on YouTube Videos: Understanding the Role of Anonymity. Association for Education in Journalism and Mass Communication (AEJMC), August 09-12, 2012, Chicago, Illinois, United States.
Terracina-Hartman, C., Khan, M. L., (2011). Are Trees Social? Social Media usage Among Nonprofit Environmental Groups. Convergence and Society: Journalism, Sustainability, and Media Regeneration, October 26-28, 2011, University of South Carolina, Columbia, South Carolina.
Khan, M. L. (2010). Implementing videos in online educational settings, Global Studies Association Annual Conference – The Global Crisis and Beyond, University of Illinois , Urbana Champaign, IL (May 2010).
Richards, K., Khan, M. L., Wu, M. L., (2010) Gaming to Learn, The Michigan World Language Association 2010 Annual Conference, Lansing, Michigan, October 21-22, 2010
Wu, M. L., Khan, M. L., Richards, K., (2010) Going Practical via Twitter: Using Twitter for Foreign Language Learning, The Michigan World Language Association 2010 Annual Conference, Lansing, Michigan, October 21-22, 2010
Khan, M.L., Richards, K. & Wu, M.L. (2010). Understanding the Effectiveness of Video-based Instruction versus Text-based Instruction. In Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications 2010 (pp. 3638-3646). Chesapeake, VA: AACE.
Farooqi, N. & Khan, M. L., (2008). Hanging out at Facebook: A Comparative Research into the Virtual Social Interactions Amongst Youth in Saudi Arabia and Pakistan. Media and Communication Conference at London School of Economics (LSE) September 2008.
Khan, M. L. & Hussain, S. A. (2007). The Three-Tiered Model for Strengthening Industry-Academia Linkages. In Proceedings of Pakistan’s 5th National Conference on Quality Assurance in Education. PIQC Institute of Quality, Lahore. Paper presented at PIQC.