New Research on Charity via Social Media

Widespread social media use is impacting just about every aspect of life. Users around the globe are employing social media to connect and engage. Businesses, organizations and state institutions have all found social media to be of immense benefit in reaching their audiences effectively.   My team at the SMART Lab in Scripps College of Communication at Ohio university keenly observes and researches the various social media affordances. One such … Continue Reading

Research Conferences in Communication

Following is a list of major conferences in Communication and related fields: Conference Paper Submission Deadline Venue American Academy of Advertising (AAA) “The American Academy of Advertising (AAA) is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The Academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members.” Website: https://www.aaasite.org/ … Continue Reading

Network Visualization and Analysis with Gephi

Network analysis can simply be understood as the analysis of social networks. The analysis provides a visual representation of different members (or nodes) within a network, and how they connect to each other. I use Gephi to visualize networks based on data from Twitter and Facebook. I would highly recommend the following book: Analyzing the Social Web by Jennifer Golbeck (available on Amazon), to understand social network analysis. Here are a few … Continue Reading

The challenge of engaging online audiences

We are in an environment where individuals are increasingly active on various online platforms including social media. Online engagement is a complex process. It requires grabbing people’s attention and ideally making them participate online. In many instances, engagement through symbolic participation translates into simple acts such as “liking” content. In other cases, people comment and share content on social media platforms. A major question that arises is: Why are online … Continue Reading

Presenting at ICA 2017, San Diego

I am excited to have successfully led two research projects to completion and will be presenting our work at the International Communication Association (ICA) 2017 conference in San Diego, United States. Study 1 (Sports Communication Division): How social media defined Rio Olympics: A text analytics approach towards understanding the impact of Zika Virus, [M. Laeeq Khan; Zulfia Zaher; Gregory D. Newton]. Abstract: Olympics is a global event that brings together athletes who compete … Continue Reading

Engage outside the echo chambers!

The American people have spoken, democracy has taken its due course, and Donald J. Trump has been elected as the 45th president of the United States. While many are celebrating at this landslide election victory, others are trying to make sense of what has happened. A number of polls had forecasted a win for the Democratic nominee Hillary Clinton for the 2016 presidential race. The world of analytics had pointed to … Continue Reading

Snapchat, Facebook, or Instagram, it’s all about effective storytelling

You might have heard that content is king. Indeed it is, but what does that really mean? Is it about using good filters on Instagram or Snapchat? Or is it about making sure you chose the best pictures and scenes? These are all important considerations, but it all boils down to telling a compelling story through either text, images, or video. Whether you are using Snapchat, Periscope, Facebook, YouTube, or Instagram, … Continue Reading