SMART Lab Inauguration

The 2016-2017 academic year is set to commence at Ohio University. I am excited and humbled to have reached another milestone. The SMART Lab is finally ready to launch and we are set to hold an inauguration ceremony on August 31st, 2016 at 1:00 pm in Scripps Hall. As its director, I was tasked with setting… Continue Reading »

SMART Lab expands horizons in social media analytics

ATHENS, Ohio (April 29, 2016)—The new Social Media Analytics Research Team (SMART) Lab in the Scripps College of Communication provides students and faculty in the college with the ability to research and analyze the impact of social media on surrounding specific events or organizations. The facility, currently being envisioned and built with equipment, a whiteboard wall,… Continue Reading »

Social Media Analytics

It all starts with the need to measure performance. Performance metrics have been much discussed in the business literature, and with the pervasive use of social media it is but natural to devise and understand ways through which online actions can be measured. Various online social networking platforms offer analytics tools to provide social media managers… Continue Reading »

Established a Media Lab at the American University

It was the spring of year 2014 when I was in Michigan that I received an email from the then Arts & Sciences dean at the American University of Ras Al Khaimah (AURAK) informing me about the possibility of establishing a media lab at the AURAK. After consulting industry experts an various media scholars that… Continue Reading »

Joining Ohio University

Dubai, UAE (August 23, 2015)—I am pleased to announce that I have accepted a tenure track position as Assistant Professor of Social Media Analytics in the School of Media Arts & Studies at Ohio University (OU). I would also be serving as the co-Director of the newly established Social Media Analytics lab at Scripps College of Communication. It is indeed an… Continue Reading »

University of Canterbury Visit

The University of Canterbury (UC) is a premier center of learning in New Zealand’s South island. The city of Christchurch where UC is situated is often referred to as New Zealand’s garden city and commonly known as the gateway to Antarctica. The trip to the southern hemisphere, practically to the end of the earth, is… Continue Reading »

Launching a Student Newspaper

It all started in the beginning of fall 2014 semester at the American University of Ras Al Khaimah (AURAK). My students in the Introduction to Public Relations course were discussing possibilities of having a platform for communication and media students to show their creativity. A lot is happening at AURAK and Ras Al Khaimah (RAK)… Continue Reading »

Preservation or extinction? The impact of CMC on a language

Computer mediated communications (CMC) has significantly altered the interaction patterns as we text, voice chat, and video chat with others on a daily basis and even every few minutes. Tweets and status updates help us communicate to wide audiences like never before.  Such proliferation of mass media has been at a global level where people… Continue Reading »

Research published in Computers & Education

Our paper on teens’ use of Facebook for academic collaboration has been accepted in Computers & Education. I have been working with my colleagues Dr. Nicole Ellison and Dr. Yvette Wohn in a project funded by the Bill and Melinda Gates Foundation to look at college aspirations of socially and economically disadvantaged high school students. A… Continue Reading »

Presenting at ICA in Seattle

I will be presenting my research at the International Communication’s (ICA) 64th annual convention. This year the conference is being held at  Seattle in United State’s scenic Northwest. One of my research looks at user engagement on social media. The second paper with my research team tests the Impact  of aggressive communication in the context… Continue Reading »