SMART Lab expands horizons in social media analytics

ATHENS, Ohio (April 29, 2016)—The new Social Media Analytics Research Team (SMART) Lab in the Scripps College of Communication provides students and faculty in the college with the ability to research and analyze the impact of social media on surrounding specific events or organizations. The facility, currently being envisioned and built …

Social Media Analytics

It all starts with the need to measure performance. Performance metrics have been much discussed in the business literature, and with the pervasive use of social media it is but natural to devise and understand ways through which online actions can be measured. Various online social networking platforms offer analytics tools …

Joining Ohio University

Dubai, UAE (August 23, 2015)—I am pleased to announce that I have accepted a tenure track position as Assistant Professor of Social Media Analytics in the School of Media Arts & Studies at Ohio University (OU). I would also be serving as the co-Director of the newly established Social Media Analytics lab at Scripps College of …

Launching a Student Newspaper

It all started in the beginning of fall 2014 semester at the American University of Ras Al Khaimah (AURAK). My students in the Introduction to Public Relations course were discussing possibilities of having a platform for communication and media students to show their creativity. A lot is happening at AURAK …

Preservation or extinction? The impact of CMC on a language

Computer mediated communications (CMC) has significantly altered the interaction patterns as we text, voice chat, and video chat with others on a daily basis and even every few minutes. Tweets and status updates help us communicate to wide audiences like never before.  Such proliferation of mass media has been at …

Presenting at ICA in Seattle

I will be presenting my research at the International Communication’s (ICA) 64th annual convention. This year the conference is being held at  Seattle in United State’s scenic Northwest. One of my research looks at user engagement on social media. The second paper with my research team tests the Impact  of …

Journalism Awards Convocation

I was honored with the MSU School of Journalism’s outstanding achievement award. I was also awarded the Kappa Tau Alpha medal. A college honor society, Kappa Tau Alpha recognizes academic excellence and promotes scholarship in journalism and mass communication. Kappa Tau Alpha membership is earned by excellence in academic work at …