Network Visualization and Analysis with Gephi

Network analysis can simply be understood as the analysis of social networks. The analysis provides a visual representation of different members (or nodes) within a network, and how they connect to each other. I use Gephi to visualize networks based on data from Twitter and Facebook. I would highly recommend the following book: Analyzing the Social Web… Continue Reading »

Review Portfolio 2016-2017

Following is my review portfolio for academic year 2016-2017. I will trace my performance in three key areas–teaching, service, and research. Teaching As a tenure-track faculty, I teach two courses in a semester. The Ohio University teaching career started with the design and conceptualization of a new courses in Social Media Analytics both at undergraduate and graduate… Continue Reading »

The challenge of engaging online audiences

We are in an environment where individuals are increasingly active on various online platforms including social media. Online engagement is a complex process. It requires grabbing people’s attention and ideally making them participate online. In many instances, engagement through symbolic participation translates into simple acts such as “liking” content. In other cases, people comment and… Continue Reading »

Presenting at ICA 2017, San Diego

I am excited to have successfully led two research projects to completion and will be presenting our work at the International Communication Association (ICA) 2017 conference in San Diego, United States. Study 1 (Sports Communication Division): How social media defined Rio Olympics: A text analytics approach towards understanding the impact of Zika Virus, [M. Laeeq Khan; Zulfia… Continue Reading »

Engage outside the echo chambers!

The American people have spoken, democracy has taken its due course, and Donald J. Trump has been elected as the 45th president of the United States. While many are celebrating at this landslide election victory, others are trying to make sense of what has happened. A number of polls had forecasted a win for the Democratic… Continue Reading »

Snapchat, Facebook, or Instagram, it’s all about effective storytelling

You might have heard that content is king. Indeed it is, but what does that really mean? Is it about using good filters on Instagram or Snapchat? Or is it about making sure you chose the best pictures and scenes? These are all important considerations, but it all boils down to telling a compelling story through… Continue Reading »

Social Media Engagement on YouTube

Research: Social media engagement: What motivates user participation and consumption on YouTube? Abstract This study unearths the motives for YouTube user engagement that has been conceptualized as active participation and passive content consumption. In light of the Uses and Gratifications framework, a sample of 1143 registered YouTube users completed online surveys that helped gauge user… Continue Reading »

Chronemics

It’s amazing how non-verbal communication can sometimes be more powerful than verbal communication. Chronemics, which is the study of meaning and communication of time is an important concept in understanding non-verbal communication.   A pertinent example is how we choose to respond to an email. We may choose to reply right away, give it a… Continue Reading »

SMART Lab Inauguration

The 2016-2017 academic year is set to commence at Ohio University. I am excited and humbled to have reached another milestone. The SMART Lab is finally ready to launch and we are set to hold an inauguration ceremony on August 31st, 2016 at 1:00 pm in Scripps Hall. As its director, I was tasked with setting… Continue Reading »

SMART Lab expands horizons in social media analytics

ATHENS, Ohio (April 29, 2016)—The new Social Media Analytics Research Team (SMART) Lab in the Scripps College of Communication provides students and faculty in the college with the ability to research and analyze the impact of social media on surrounding specific events or organizations. The facility, currently being envisioned and built with equipment, a whiteboard wall,… Continue Reading »