Joining Ohio University

Schoonover Center for Communication at the Scripps College of Communication at Ohio University 

Dubai, UAE (August 23, 2015)—I am pleased to announce that I have accepted a tenure track position as Assistant Professor of Social Media Analytics in the School of Media Arts & Studies at Ohio University (OU). I would also be serving as the co-Director of the newly established Social Media Analytics lab at Scripps College of Communication.

It is indeed an honor to become part of a major U.S. public research university that is one of America’s oldest and best. Established in 1804, OU has rich history of quality learning and research.

I view the School of Media Arts & Studies as an ideal match for my own research interests. Having worked as a teacher and a researcher for the past 10 years or so, I have consistently enriched my experiences. Being closely associated with the industry as a social media strategist has not only acquainted me with firsthand experiences but also given me the confidence to connect theory to real issues facing organizations and businesses. In other words, my research is often informed by the kind of work I do.

I am all set to be in Ohio by December 2015. Currently, I am wrapping up things here at American University of Ras Al Khaimah (AURAK) in the UAE. I would be teaching an undergraduate and a graduate course in Social Media Analytics.

This has been a hectic semester, as I transition to the new position. Currently, I am not only teaching courses at AURAK but also conducting research on a grant that I received which aims to explore the dynamics of social media use by organizations and businesses in the UAE. The semester has been even more eventful as I led efforts in establishing a media and communication lab at AURAK.

Before I actually start teaching at OU starting spring 2016, I have been remotely coordinating efforts to establish a social media analytics lab at the Scripps College of Communication at OU. Balancing various commitments has been challenging; however, careful time management and extra effort has allowed me to realize my potential to the fullest. I am excited to be joining the OU and look forward to meeting students, faculty and staff there.

I would leave with further information about the School of Media Arts and Studies at OU.

“The School of Media Arts & Studies offers B.S., M.A. and PhD. degrees to approximately 780 students. School Facilities include two state-of-the-art recording studios, professional grade audio listening lab, two 20-station Audio/Video/Animation Macintosh labs, a multi-camera television studio and field production equipment. The Scripps College of Communication is the academic home of the School of Media Arts & Studies and four other units: The School of Communication Studies, the E.W. Scripps School of journalism, the School of Visual Communication, and the J. Warren McClure School of Information and Telecommunication Systems.

Ohio University, the oldest U.S. university west of the Allegheny Mountains, has a main campus enrollment of approximately 20,000 students.”

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