I am an Assistant Professor in the School of Media Arts and Studies at Ohio University, and the Director of Social Media Analytics Research Team (SMART) Lab in the Scripps College of Communication. I received my Ph.D. in Media and Information Studies from Michigan State University and also hold degrees in Economics, Business Administration, and Telecommunications Management.
I investigate the dynamics of social media analytics and study the creation and proliferation of mediated messages in the realm of new and social media. More specifically, I am interested in how user behavior manifests itself in online settings in terms of media engagement in fields such as business, health, politics, journalism, and learning. I also research the role of small businesses in development.
My work has been published in journals such as “International Journal of Communication”, “Computers in Human Behavior”, “Computers and Education”, and “Government Information Quarterly”. I teach courses in the realm of social media analytics, digital divide, and research methods. I employ a range of research techniques, large-scale data, and theory to engage in effective media storytelling.