It was the spring of year 2014 when I was in Michigan that I received an email from the then Arts & Sciences dean at the American University of Ras Al Khaimah (AURAK) informing me about the possibility of establishing a media lab at the AURAK. After consulting industry experts an various media scholars that I wrote a proposal outlining the details of such an endeavor.
A strong media program requires advanced technological tools to enable hands-on student learning. The new media lab at AURAK has been built with the aim of improving access to the most advanced technological resources for our students and further strengthen research initiatives on campus. Scholars from diverse disciplines can now come together to work together in a shared space on a range of projects of interests.
Students in the communication program at AURAK continue to amaze us with their talents in areas such a video production, journalism and social media projects. The new lab will further bring out our students’ creative talents and help the program reach new milestones.
The new lab has been named AlAin Media and Communication Lab (AMC Lab). In general, the AMC lab already has fifteen Apple desktop computers with various software applications such as Adobe Suite and Final Cut Pro. The AMC lab also houses a fully equipped video and audio recording studio.
The proposed lab is not only vital for current students but also expected to cater to the needs of future students. This is in accordance with the AURAK’s vision of providing every student with excellent technology-related instruction. The inculcation of technology in every aspect of the curriculum is a necessity in the increasingly connected world of today.
I would like to thank all those involved who have worked long hours in making the lab a reality. They believed in my vision and facilitated me as the work on the lab progressed.