Competing with Data Analytics in a Social World

I was invited by the Office of Vice President for Research and Creativity and the Ohio University to deliver a talk in Café Conversations discussing “Competing with Data Analytics in a Social World” on Wednesday, Sept. 26, at 5 p.m. in the Front Room at Baker University Center.

Responding to the changing environment, organizations are employing data analytics to analyze big data to understand human behavior in digital spaces and make informed decisions that are aligned with their overall goals. Analyzing and visualizing data is a challenging endeavor. Organizations are struggling to understand what analytics can do and how it can provide a competitive advantage.

While the focus is increasingly shifting from descriptive analytics to more sophisticated autonomous analytics, one issue remains the same: extracting value from data and telling a compelling story. Analytics has become a matter of survival, and proper harnessing of these capabilities can provide an organization a distinct advantage.

I was met with a packed audience who were fully engaged and participated in the analytics trivia. Here is a video of the talk:

 

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