Social Media Engagement on YouTube

Research: Social media engagement: What motivates user participation and consumption on YouTube? Abstract This study unearths the motives for YouTube user engagement that has been conceptualized as active participation and passive content consumption. In light of the Uses and Gratifications framework, a sample of 1143 registered YouTube users completed online …

Chronemics

It’s amazing how non-verbal communication can sometimes be more powerful than verbal communication. Chronemics, which is the study of meaning and communication of time is an important concept in understanding non-verbal communication.   A pertinent example is how we choose to respond to an email. We may choose to reply …

Preservation or extinction? The impact of CMC on a language

Computer mediated communications (CMC) has significantly altered the interaction patterns as we text, voice chat, and video chat with others on a daily basis and even every few minutes. Tweets and status updates help us communicate to wide audiences like never before.  Such proliferation of mass media has been at …