Presenting at ICA 2017, San Diego

I am excited to have successfully led two research projects to completion and will be presenting our work at the International Communication Association (ICA) 2017 conference in San Diego, United States. Study 1 (Sports Communication Division): How social media defined Rio Olympics: A text analytics approach towards understanding the impact of Zika …

SMART Lab Inauguration

The 2016-2017 academic year is set to commence at Ohio University. I am excited and humbled to have reached another milestone. The SMART Lab is finally ready to launch and we are set to hold an inauguration ceremony on August 31st, 2016 at 1:00 pm in Scripps Hall. As its …

SMART Lab expands horizons in social media analytics

ATHENS, Ohio (April 29, 2016)—The new Social Media Analytics Research Team (SMART) Lab in the Scripps College of Communication provides students and faculty in the college with the ability to research and analyze the impact of social media on surrounding specific events or organizations. The facility, currently being envisioned and built …

Joining Ohio University

Dubai, UAE (August 23, 2015)—I am pleased to announce that I have accepted a tenure track position as Assistant Professor of Social Media Analytics in the School of Media Arts & Studies at Ohio University (OU). I would also be serving as the co-Director of the newly established Social Media Analytics lab at Scripps College of …

Launching a Student Newspaper

It all started in the beginning of fall 2014 semester at the American University of Ras Al Khaimah (AURAK). My students in the Introduction to Public Relations course were discussing possibilities of having a platform for communication and media students to show their creativity. A lot is happening at AURAK …

Presenting at ICA in Seattle

I will be presenting my research at the International Communication’s (ICA) 64th annual convention. This year the conference is being held at  Seattle in United State’s scenic Northwest. One of my research looks at user engagement on social media. The second paper with my research team tests the Impact  of …

Journalism Awards Convocation

I was honored with the MSU School of Journalism’s outstanding achievement award. I was also awarded the Kappa Tau Alpha medal. A college honor society, Kappa Tau Alpha recognizes academic excellence and promotes scholarship in journalism and mass communication. Kappa Tau Alpha membership is earned by excellence in academic work at …