Category: Engagement

We are in an environment where individuals are increasingly active on various online platforms including social media. Online engagement is a complex process. It requires grabbing people’s attention and ideally making them participate online. In many instances, engagement through symbolic participation translates into simple acts such as “liking” content. In other cases, people comment and… Continue Reading »

The American people have spoken, democracy has taken its due course, and Donald J. Trump has been elected as the 45th president of the United States. While many are celebrating at this landslide election victory, others are trying to make sense of what has happened. A number of polls had forecasted a win for the Democratic… Continue Reading »

You might have heard that content is king. Indeed it is, but what does that really mean? Is it about using good filters on Instagram or Snapchat? Or is it about making sure you chose the best pictures and scenes? These are all important considerations, but it all boils down to telling a compelling story through… Continue Reading »