I am an Assistant Professor of Social Media in the School of Media Arts & Studies at Scripps College of Communication, Ohio University. I am also serving as the Director of SMART Lab.
There are four things I want to share about myself here: Who am I, what I do for a living, what I enjoy doing, and how I see my future. Put simply, I am a writer, an educator, a researcher, and a social media strategist.
I have a PhD in Media & Information Studies with a concentration in Social Media and Customer Engagement from Michigan State University. I have more than 7 years of experience working on funded research projects, and 10 years of teaching experience at the university level.
I have a diverse educational background with an undergraduate specialization in Economics, an MS in Telecommunications Systems Management and Masters in Business Administration (MBA). I have worked as a social media strategist consulting for various organization in the United States. Earlier, I worked as a marketing manager for a technology firm.
Interest in finding solutions to problems inspired me towards research. I have published in major journals of international repute and presented at prominent conferences in the field of journalism, communication and information systems. My research concentrates on analytics and user engagement focusing on social media use for business, learning, and public relations.
I am also associated with the Communication and Development Studies program, which offers a masters degree that focuses on using communication to promote social change.
Social Media Analytics Research Team (SMART)
Scripps College of Communication, Ohio University
School of Media Arts & Studies
Scripps College of Communication
307, Schoonover Center
1 Ohio University, Athens, Ohio 45701, United States