Monthly Archives: October 2015

Social Media Analytics

It all starts with the need to measure performance. Performance metrics have been much discussed in the business literature, and with the pervasive use of social media it is but natural to devise and understand ways through which online actions can be measured.¬†Various online social networking platforms offer analytics tools to provide social media managers with a sense of what is¬†happening. It is not only about gathering data but turning … Continue Reading

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