Laeeq Khan, Ph.D.

Laeeq Khan, Ph.D.

Data Analytics, Media, Communication
Following is a list of my most recent publications. [Please contact me if you need help tracking down the full text of a particular paper. I’m happy to oblige.]   Refereed Journal Articles, Proceedings & Book Chapters...
My research philosophy is shaped by my inner desire to address communication and media related problems of a practical significance. I strive to research topics that are meaningful and attain great satisfaction in trying to...
I am an Assistant Professor in the School of Media Arts & Studies at Scripps College of Communication, Ohio University. I am also serving as the Director of SMART Lab.   There are four things...
Presenting at ICA 2017, San Diego
I am excited to have successfully led two research projects to completion and will be presenting our work at the International Communication Association (ICA) 2017 conference...
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SMART Lab Inauguration
The 2016-2017 academic year is set to commence at Ohio University. I am excited and humbled to have reached another milestone. The SMART Lab is...
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SMART Lab expands horizons in social media analytics
ATHENS, Ohio (April 29, 2016)—The new Social Media Analytics Research Team (SMART) Lab in the Scripps College of Communication provides students and faculty in the college...
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Established a Media Lab at the American University
It was the spring of year 2014 when I was in Michigan that I received an email from the then Arts & Sciences dean at...
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Welcome to

I am an Assistant Professor in the School of Media Arts and Studies at Ohio University, and the Director of Social Media Analytics Research Team (SMART) Lab in the Scripps College of Communication. I received my Ph.D. in Media and Information Studies from Michigan State University and also hold degrees inEconomics, Business Administration, and Telecommunications Management.

I investigate the dynamics of social media analytics and study the creation and proliferation of mediated messages in the realm of new and social media. More specifically, I am interested in how user behavior manifests itself in online settings in terms of media engagement in fields such as business, health, politics, journalism, and learning. I also research the role of small businesses in development.

My work has been published in journals such as “Computers in Human Behavior”, “Computers and Education”, and “Government Information Quarterly”. I teach courses in the realm of social media analytics, digital divide, and research methods. I employ a range of research techniques, large-scale data, and theory to engage in effective media storytelling.


Research Highlights

The challenge of engaging online audiences
We are in an environment where individuals are increasingly active on various online platforms including social media. Online engagement is a complex process. It requires...
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Engage outside the echo chambers!
The American people have spoken, democracy has taken its due course, and Donald J. Trump has been elected as the 45th president of the United States....
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Snapchat, Facebook, or Instagram, it’s all about effective storytelling
You might have heard that content is king. Indeed it is, but what does that really mean? Is it about using good filters on Instagram or...
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