I am an Assistant Professor in the School of Media Arts and Studies at Ohio University, and the Director of Social Media Analytics Research Team (SMART) Lab in the Scripps College of Communication. I received my Ph.D. in Media and Information Studies from Michigan State University and also hold degrees inEconomics, Business Administration, and Telecommunications Management.
I investigate the dynamics of social media analytics and study the creation and proliferation of mediated messages in the realm of new and social media. More specifically, I am interested in how user behavior manifests itself in online settings in terms of media engagement in fields such as business, health, politics, journalism, and learning. I also research the role of small businesses in development.
My work has been published in journals such as “Computers in Human Behavior”, “Computers and Education”, and “Government Information Quarterly”. I teach courses in the realm of social media analytics, digital divide, and research methods. I employ a range of research techniques, large-scale data, and theory to engage in effective media storytelling.